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NEW MEXICO
UTAH
CALIFORNIA
NEVADA
ARIZONA
OREGON
COLORADO
MONTANA
WYOMING
WASHINGTON
IDAHO
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T
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ritory
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Coeur d'Alene
Salem
Suisun
City
San Francisco
San Diego
HAWAII
Honolulu
Phoenix
S
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A Conversation
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A Conversation
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8
The War Cry | FEBRUARY 2015
ministry and mission. We have asked the centers
in the Central Territory to stay open on Sunday
mornings so members who come to work out can
see that we are as visible in our spiritual expres-
sion as we are in our fitness expression. After
working out they might want to come in and sit
down with a cup of coffee in the back of the chapel.
We want to be visible and have a holistic approach
to personal care and improvement. We're encour-
aging denominational worship times on Friday
and Saturday nights. Why not? It's an option and
an opportunity for providing further services.
WC:
How does a Kroc center defi ne success?
CS:
We're looking at a number of measures. Of
course, there are financial measures. We're look-
ing at five key performance indicators to make
sure a center is not running a deficit. We also look
at the percent-
ages of members
coming in for
daily use. Our
system requires
members to scan
in upon entry
so we know who
comes in on a
regular basis
and who comes
in for rentals.
We're averaging
between 10-15%
of membership
coming through
the doors on any
given day. We're also measuring youth develop-
mental asset outcomes, using researched based
indicators that show their interpersonal engage-
ment, civic engagement, school success, avoid-
ance of violence, and how they feel about them-
selves. We also take note of stories about members
who have come to the Kroc center for fitness and
"We will succeed if we use this as
an opportunity to leverage this
new learning and lift the bar all
across The Salvation Army in our
interactions with the community."
other activities through our three to four years
of operation and are now enrolled as soldiers.
Just last week, I learned about a young man
who was one of the first members at one of our
centers. He came to do something about his
weight problem, and to improve his physical
fitness. Today at 16 he's fit and on the football
team. Sadly, one day he came home and found
that his mother had collapsed and died. As he
dealt with that he came to the Kroc Center
for spiritual counseling, and they handled the
funeral for the family. This holistic approach
engages people where they're interested, con-
nects with them as they are, and then min-
istry begins. That defines success for us.
WC:
How does a Kroc center impact
the local community?
CS:
We're working on a study with an evidence-
based approach. We thought initially that the
primary local impact would basically just be
the jobs provided, which was significant. Each
center made an immediate economic impact
by providing jobs. But we're finding there is
McDonald's heiress Joan Kroc
was disturbed by the blight
she saw in one east San Diego
neighborhood during a tour
with the mayor in 1998. It was
deeply disturbing to Mrs. Kroc
that factors beyond most people's
control--like being born into
poverty--could present
such seemingly insurmountable obstacles. As a
result, she began working with The Salvation Army
to build the Ray and Joan Kroc Community Center,
which she wanted to be a "beacon on a hill."
Based on the impact of that fi rst center, the Army
received the largest share of her fortune, about
$1.5 billion, when she passed away in 2003, to
build such beacons across the country.