Salvation Army to participate in the National
Christmas Kettle Launch sponsored by the Dallas
first American Thanksgiving as well as his first American
football game, the General joined the Dallas Cowboys'
team owner, Mr. Jerry Jones and the USA National
Commander, Commissioner David Jeffrey, in a number of
promotional events. They started on Wednesday, Novem-
ber 25, with a national satellite media tour. The media tour
allowed live interviews with General Cox, Commissioner
Jeffrey and Mr. Jones by cutting into local and national
live television news broadcasts across the United States.
This was followed by a taping of the first official donation
into the kettle by members of the Jones family backed by
a stage full of Salvationists.
Thanksgiving feast. During this event, the General present-
ed Mr. Jones with a special bowl that celebrated $2 billion
raised through The Salvation Army Christmas kettles since
19 years ago. Mr. Jones returned the favor by presenting the
General with a signed Dallas Cowboys football helmet.
officially took place. Over 80,000 fans in the stadium joined a
television audience of 32 million to make this one of the most
successful Christmas Kettle Kickoffs since the event began.
Christmas season but throughout the year. The value of the
broadcast time is valued in the tens of millions of dollars
each year and yet the Cowboys are unflinching in their
support of our efforts. Because of them we will be able to
reach 30 million people in the USA with much needed
services," said General Cox.
in USA Christmas
Kettle Launch
Kettle Launch with guest Luke Bryan.
Dallas Cowboys.