War Cry - October, 2013 Page 19

Source One Sell One, is another model by organizations

that source products from artisans around the world and sell
them at higher prices to more developed nations. FEED,
for example, builds donations into the price of the product.
FEED partners with the World Food Program and UNICEF.
However, that may not be the case with every company using
this model. There are smaller non-pro

fi t organizations who

are structured by this model that buy from local artisans at
retail cost, sell the products, and return even more pro

fi t to

the original artisan. With this model you may have to decide
if you want to pay extra for a trendy product, or donate di-
rectly to the organization that deals with the cause you
are seeking to help.

The Create One Sell One abroad model appears to be

the traditional business model, but focuses on companies in
developing nations that use unique businesses to empower
local communities. SoleRebels is a great example. Founder

Bethlehem Tilahun Alemu was named by CNN as a Top
12 Female Entrepreneur who is changing the way we do
business. SoleRebels sources all their materials locally, uses
recycled eco-friendly materials and has sought to keep
local artisan traditions alive. In addition, they use local work-
ers, train them and empower them to improve their own
standard of living by using skills they already contain. As a
plus, SoleRebels is entirely fair trade, provides their workers
a living wage three times higher than the industry standard,
offers 100% medical coverage and gives employees access
to an education fund.

The last major consideration that pro

fi t is the driving force

for these business models, not necessarily social change.
Still, you have options when considering the impact you want
to make in our world, and how you can best achieve that.
Choose to be more than trendy, choose to make a change.

October

2O13

W W W . S A I N T E R S E C T I O N . O R G

Clooney's Mission

s the "face" of Nespresso, George Clooney
hopes to advertise more than just coffee.

In June, the Oscar winner and humanitarian

explained what he did with a large chunk of the money he
earns from starring in the commercials.

"Most of the money I make on the [Nespresso] commercials

I spend keeping a satellite over the border of North and
South Sudan to keep an eye on [Sudan president] Omar
al-Bashir," he said, in reference to his spy program, the
Satellite Sentinel Project.

The project, he told Parade magazine,

helps to highlight human rights violations
happening in the African country.

Clooney explained the satellite system, set

up on the border of Abyei, had already
recorded incriminating evidence of mass
atrocities. "The idea is, we're just going to
keep the pressure on," he said. "Turning the
lights on doesn't mean anything stops. But it
makes it harder, and that's our job."

The 52-year-old actor went on to say that it was only fair

to turn cameras on the Sudanese dictator. "[Omar al-Bashir]
puts out a statement saying that I'm spying on him and how
would I like it if a camera was following me everywhere I
went. And I go, `Well, welcome to my life Mr. War Criminal.' I
want the war criminal to have the same amount of attention
that I get. I think that's fair."

Al-Bashir is currently on the run after being charged with

war crimes in Darfur by the International Criminal Court.

Clooney has long been agitating against violence, and he

was drawn in particular to the genocide in Sudan. "Two

million people were killed in
the north-south war in Sudan
before 2005," he told Parade
back in 2011. "I wasn't going
to stand on the sidelines."

True to his word, last year he

was arrested in Washington, DC at a
protest he had organized outside the Sudan embassy.

Alongside this current mission, which includes running

the non-profi t organization Not On Our Watch (founded by
Clooney and fellow actors Don Cheadle, Matt Damon and

Brad Pitt), Clooney focuses much of his
energy on helping those suffering from
poverty.

He's been known to give generous

donations to homeless people, is a supporter
of Bono's poverty fi ghting ONE Campaign and
is also on the Board of Trustees for the United
Way.

Explaining what drives him, Clooney told

Parade: "Maybe there's some of this fame
spotlight I've got that I can use elsewhere."

he said. "I fi nd it's liberating to do those kinds of things and
not have to worry about my career anymore."

While this statement will undoubtedly cause consternation

to females the world over, Clooney appears to have his
priorities fi rmly in place. That he fi nds it "liberating" address-
ing an issue long placed in the too hard basket (aka geno-
cide) says as much about his insight as his courage.

Being Sudan's white knight might just be a role he was

born to play. -- Jen Vuk

Reprinted from the Aug. 24, 2013 issue of the War Cry (Australia)

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