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What are The Salvation Army's
greatest concerns?
GH:
Personnel is a concern.
Are we able to keep pace with
the demands of Salvation
Army service with the number
of officers we need? We have
many second career people.
Those who have had long�
term career experience are
retiring now at rapid rates.
A leadership void could be cre-
ated if we're not on top of it.
We've got to be very aggressive
with making contact, reaching
out and encouraging people
who have talent and who have
a heart for ministry to take a
look at The Salvation Army.
.......................
What advice do you have for
The Salvation Army?
Hood:
Be true to mission.
Don't ever compromise that
mission. We live in a world of
rapid social change, of pres-
sures upon us. We try to
make bold decisions and keep
The Salvation Army pure in
terms of its theology and com-
mitment to ministry. We must
stand true to the mission of
The Salvation Army and not
allow anyone to put us in a
corner and mandate compro-
mise. We are going to get beat
up, but the early Salvationists
got beat up also. That's the point
I keep coming back to--we really
have to stand firm on our mission
and what we believe.
.......................
What is the most important thing
you've learned?
Hood:
Be prepared. Know what
all kinds of television personali-
ties, but the one moment in this
entire 13�year appointment
was when I accidentally heard
Dennis Miller talking about
The Salvation Army on his
radio talk show. He was dis-
cussing the "Amazing Grace"
ad we ran and began to wonder
if those were real people that
were telling their stories of
transformation or if they were
paid actors. He said it made
him cry every time he heard it.
I pulled the car off the road and
tried to reach Dennis Miller by
phone. I got a voice mail from
the studio, so I left a message
that I was calling from The
Salvation Army and yes, those
were real people.
About an hour later they
called me and asked if I would
come on the next day for an in-
terview. I had about 20 min-
utes of air time with Dennis
Miller to talk about the impact
Jesus Christ has on the lives of
people. He admitted to me, "I
get it. I drop to my knees every
night but I'm not into this born
again stuff." I was able to say
to him, "You're closer to being
born again than you realize."
We had a wonderful conversa-
tion. It was spiritual, it was
emotional. I keep it on my
computer, and every once in a
while I'll click on it and listen
to it just to remind myself of
the ministry that we have
through advertising. You never
know who it's touching and what
lives are being changed.
.......................
What's been your worst moment?
Hood:
The events of 911. I came
into my office in Alexandria (just
south of Washington DC), turned
on the TV, sat down to open the
you're talking about. Stay focused
on mission. The return is meas-
ured best for us in souls saved
along with the financial impact
that each decision makes.
.......................
What has been your best moment
in this appointment?
Hood:
I've done hundreds of me-
dia interviews and I've talked to
22
The War Cry | DECEMBER 2012
A Conversation
......H......
The Salvation Army serving at the
Pentagon after the 9/11 attack.
"We try to keep The Salvation Army pure in terms
of its theology and commitment to ministry."
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