confronting very real and gritty
problems affecting the hurting
and the needy. At the same time,
as Major George Hood, Secretary
of the Army's National Commu-
nity Relations and Development
Department, explains in a con-
versation with Editor�in�Chief
Major Allen Satterlee, the bot-
tom line extends to Heaven.
development in The Salvation
Army in the last 10 years?
United States into a single
message organization. It has come
with a lot of challenges and is not
ple speaking the same message
points in local media and commu-
nication across the country than
we ever have had in our history.
It's been very effective. We always
have this challenge to identify
what we do. You've heard it: "I
did that. What else do you do?"
cate the entire country on all of
the programs and services of The
Salvation Army. But we could
make an impact by educating
them about the essence of who
we are and our commitment to
doing the most good for the most
people with the most need. That
simple little phrase of "doing the
most good" is a message that the
American public can easily grasp
and understand.
greatest asset?
invigorated, who love The Salva-
tion Army, who are in the public
square taking a stand on our be-
half, wedded with our longstand-
ing theology and our commitment
to ministry. This makes us a
powerful force, not only in this
country but around the world.
cate far wider and extend our
outreach even more through the
economies of easy access. Some-
thing can happen in Punx-
sutawney, PA, and every commu-
nity across the country knows
about it in a manner of seconds.
It's a challenge to stay on top and
avoid reputation damage, but it's
also a capacity, an opportunity
that we haven't even measured
yet. We can communicate instant-
ly to our marketplace and to
those we want to reach, not only
with the good news of The Salva-
tion Army but the good news of
God's Word.