best of our education and experience and help
the Army position itself both for today and to-
morrow based on the economic, social, business
demographic trends that we see.
ability to serve globally in a way that no other
organization can. In the United States, folks
who are not engaged in the Army know the Army
does good things. We have a wonderful brand
reputation, [but] they don't know the breadth of
what we do, the impact on a local level. One of
our challenges is to make clear who we are and
what we do and to get donors totally aligned with
our mission and support what we are doing.
who receive what we do so that they don't just
receive the benefits of our social services but
they also receive the Word so they can find salva-
tion. One example of this plan is Pathway of
Hope, an extraordinary program. Its aim is to
break the cycle of intergenerational poverty
through specialized case management. We are
moving at the right pace. If we move too fast and
fail, we are not going to be able to recover.
our brand is always presented well is important.
There's an inconsistent application of the brand
across the country. We have some outstanding
examples of best practices pocketed all over the
country, but we don't always do the best job in
pulling them together so we can learn from each
other. Wherever the board can enable and facili-
tate sharing best practices is key.
place to donate their clothes. We have to figure
out how technology plays into the kettles. The
branding of our family thrift stores that support
the Adult Rehabilitation Centers (ARCs) is also
serve; they want genuineness, transparency.
They want to get their hands dirty, and while we
are an Army that moves on volunteers, we have
to capture their hearts, minds and ultimately
their financial resources as they become older
and more solvent.
July tied together a lot of the things for me. To
see the international nature of the Army was
phenomenal. Africans dressed in their light
brown uniforms, Asians dressed in their whites.
And to see the joy that was there! It wasn't or-
chestrated joy. It was amazing to be with people
who are serving the most unloved, who hold Sun-
day services with people that the traditional
churches reject because they don't fit in, who
serve with joy but who probably don't smile all
the time when they're doing it because it's such
hard work. To see them smiling ear-to-ear, em-
bracing one another, reenergized by each other,
was so uplifting.
of the Army is not man's blueprint, it's God's
blueprint.
ities, having people leaving worship and coming
back into worship, all those frustrations are set-
tled by the fact that we're doing it for the Lord.
Operations Marketing. He has extensive experience
in marketing and business strategy, product devel-
opment and innovation, advertising and communi-
cation, and relationship management, both interna-
tionally and domestically. He has built and led
successful teams and has a strong track record in
developing talent.